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Founded just over 10 years ago in December 2004, TUAW was acquired by AOL in 2005 when it purchased Weblogs, Inc., alongside other influential sites including Autoblog, Joystiq, and Engadget. TUAW currently has 11 editorial staffers, according to its about page. AOL CEO Tim Armstrong forecasted these changes during an earnings call back in November, stating that the company would "simplify everything that can be simplified." Armstrong said AOL would try to increase growth and value from its content sites by "simplifying the portfolio of brands," while improving its video offerings, which has rapidly become the backbone of just about every new media company’s advertising strategy.
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