iPhone 5c: a plastic and colorful iPhone available on September 20th for $99

In an introduction video detailing the design and engineering process for the iPhone 5c, Jony Ive says the "iPhone 5c is beautifully, unapologetically plastic." It's essentially an iPhone 5 inside a colored plastic shell with an improved front-facing camera and improved battery size that Apple is positioning at a lower cost than its new iPhone 5S. A 16GB model will be made available at $99, while a 32GB version is priced at $199. Apple will start taking pre-orders for the iPhone 5c on September 13th, and the device will be available in the US, Australia, Canada, China, France, Germany, Japan, Singapore, and the UK on September 20th.

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