Oppo is ending its line of high-end headphones and Blu-ray players

Oppo Digital, the 14-year-old US brand known for its high-end audio equipment and disc players, says it has begun winding down its business. From April 2nd, Oppo Digital says it will “gradually” stop making products like the PM3 headphones, and DVD, Blu-ray, and 4K UHD disc players. Oppo Digital is a separate company from Oppo the phone maker, and it is unaffected by today’s announcement.

Customers who own existing equipment will still be able to get technical support, though, including for items both in and out of warranty. Those who have bought an Oppo Digital product in the past 30 days are eligible for a refund. Oppo said it would continue selling products on its website and through authorized resellers until stock runs out.

Oppo didn’t say why it is shutting down its audio and disc player business, though it’s likely due to consumers eschewing physical media in favor of streaming services like Netflix, Hulu, and HBO. “From now on, OPPO Digital will focus our main effort on organizing and ensuring long term support for the existing generation of products,” the company said in a statement. “As such, we will not have the resources to develop and release new generations of products.” 

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